15 food products in Nielsen Breakthrough innovation

20 December 2019


Nielsen Global Connect has released its Top 25 Breakthrough Innovation winners for 2019. For close to a decade, this list has been the gold standard in recognising innovation and global success within the consumer packaged goods (CPG) space. Of the 25 winners, 15 of the products are from food companies.

The winners from the food and beverage industry are:

  • PepsiCo’s bubly sparkling water
  • Caulipower LLC’s Caulipower
  • Flower Foods’ Dave’s Killer Bread bagels
  • Kraft Heinz’s Devour
  • Coca-Cola’s Dunkin’ Donut bottled iced coffee
  • Kraft Heinz’s Just Crack an Egg
  • Ferrero’s Kinder Joy
  • Lamb Weston’s Grown in Idaho potatoes
  • Frito-Lay North America’s Lay’s Poppables
  • PepsiCo’s Mtn Dew DEW-S-A
  • General Mills’ Oui by Yoplait
  • Red Bull North America’s Red Bull Summer Edition
  • Mondelēz International’s Ritz Crisp & Thins
  • Mark Anthony Brands’ White Claw Hard Seltzer

This year’s Breakthrough Innovation process reviewed close to 45,000 products that were introduced to the market in 2017. The brands that made the 2019 list reflect a wide range of products and approaches that succeeded in making meaningful connections with consumers. Beyond Nielsen’s requirements for products that reflect strong, distinct qualities such as mass potential, longevity, brand incrementality, category distinction, and appeal toward a specific consumer target, this year’s list brings the continued evolution of the success criteria, which includes all six of Nielsen BASES’ activation profiles.

“Consumers encounter more than 30,000 new products every year, creating a fierce competition to capture the hearts and wallets of consumers,” said Jenny Frazier, senior vice president of Nielsen BASES. “With this much new news in the marketplace, there’s never been a more important time for manufacturers to find breakthrough success. The Nielsen BASES Top 25 Breakthrough Innovation list celebrates the absolute best of what brand innovators do to drive growth, and show us all what is possible when we pair a great idea with a great product and great activation.”

Published by IFT on December 4, 2019
Image from Shutterstock


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